NYC-based innovators Jamie Beck and Kevin Burg poetically create forward-thinking fashion photography that they’ve dubbed “cinemagraphs.”

Teaming up with high-fashion names such as Tiffany’s and Christian Louboutin, Jamie and Kevin have created a whole new style of art for digital ads. The images sometimes lean towards the slightly fantastical—the shimmer on a pair of glitter-covered heels or the shadowy flicker of a film. Theirs is a perfect world that somehow collided with ours, creating sensations like the idealized ripple of a silk skirt that may not exist in reality but ought to.

I must say, I’m obsessed. Check out their Tumblr.


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